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"Why is Marcos strong going into May 2022?

"Why is Marcos strong going into May 2022?

"Why is Marcos strong going into May 2022? There are several reasons:

1) his base remains strong which is 34.5 percent of the turnout;

2) his base wants to prove to all that they won the 2016 campaign for the VP;

3) all issues thrown at him in 2016 has no impact already because he has attained a Teflon-like demeanor and he has moved forward in terms of his communication framing and priming;

4) the first-time voters consider him still "youthful" despite his being a senior;

5) he remains with the administration, a possible brand extension of strong leader just like PRRD.

Adding the qualifier "dictator" does not damage the brand because voters want a strong leader and that is based on several focus group discussions: dictator is stable, dictator is decisive, dictator is political will.

Getting things done and fighting for Filipinos appear to be essential characteristics of a leader that voters are looking for. Then there is love for the country.”

Via Malou Tiquia | The Manila Times

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